1950: Parle Gluco Cola

1950 parle gluco cola 11950 Parle Gluco Cola 2

Parle was the first Indian company to launch a cola drink in India and it was marketed as a drink for the health conscious because it had “zero caffeine”. Since Parle was already popular for its “Gluco” biscuits, it launched the new cola drink under the brand name “Gluco Cola” in 1949. The above print ad was created by none other than RK Laxman himself!! This was one of his earliest assignments back in the early 1950s, much before he gained fame as a renowned cartoonist.