1962: Philips Radio (India-China War)

1963_philips_air_radio
During the 1962 India-China war, “All India Radio” broadcast network was the major source of information for citizens, in the form of news bulletin, war updates & announcements. Such information was very critical because it helped citizens remain updated, assess the war situation & take necessary precaution. Also, such genuine information provided directly from Govt sources through radio could dispel rumors.

However, majority of the Indians could not afford a radio and were hence vulnerable & anxious. Fortunately, Philips, the pioneer in radio, came up with this initiative of placing huge sets of radios tuned to “All India Radio” at all their dealerships throughout India so that every Indian had access to radio and could keep themselves updated.