1975: Increase height to increase lifespan

Back in the 1970s, people thought lifespan was proportional to height. These fly-by-night agencies published such full page ads promising increase in height (Height gain guaranteed) for around Rs 60. The modus operandi was to receive payment, send a tiny booklet containing a few stretch & aerobics. When the gullible customer realized that he has been fooled, he could do nothing because these were bogus companies which would vanish within a week and again come up with a new name, with new ads & new “promises”.